Project Likkutei Sichos is a groundbreaking initiative with the goal of learning all 1,227 Sichos in 8 years. Embarking on the journey of studying the Rebbe’s Likutei Sichos is like diving into an ocean of wisdom, where profound insights meet practical guidance. It’s a path that connects the loftiest realms of spirituality with our everyday lives, inviting us to deepen our understanding and ignite our souls.
A Deeper Look
There are lots of things that go into the makings of a community-wide campaign. But it all starts with a strong cup of coffee, and, well, great strategy to devise creative marketing concepts that can be branded to form a cohesive campaign that is easily recognized from a distance, like on a random pole on Montgomery and Kingston. Recognize this heart comprised of flowers? That’s all part of the branding.
ChabadU, a subsidiary of chabad.org, teaches online courses about a wide variety of topics of interest. This time, we were tasked with the branding, course copy and design of “Red, White, and Jewish”, a 4-part course delving into the rich and diverse history of Judaism in America, from the arrival of the first Jewish settlers to the American colonies to today’s thriving Jewish community.