Triumphant We Stand
ChabadU’s Course launch was a star-spangled success
American Jewish History Course
Marketing, Copywriting, Branding, Design, Advertising, Social Media
ChabadU, a subsidiary of chabad.org, teaches online courses about a wide variety of topics of interest. This time, we were tasked with the branding, course copy and design of “Red, White, and Jewish”, a 4-part course delving into the rich and diverse history of Judaism in America, from the arrival of the first Jewish settlers to the American colonies to today’s thriving Jewish community.
We began by using an American vibe and vintage colors in the branding. Next up, course copy: We named the course with a catchy twist on the familiar, and used clear, compelling language for the ads and lesson descriptions. Once the course was complete and ready to go, we launched it out into the world with attention-grabbing ads, curiosity-piquing emails, and gorgeous graphics for social media.
The proof is in the pudding! The course took off like a rocket on the 4th of July, with star-spangled interest and soaring enrollment that stretched from sea to shining sea!